Hey guys! Let’s go get some breakfast. McDonald’s or Burger King?
I was half amused, half shocked as I overheard this conversation at my physical therapy session this morning. My shoulder has been bothering me a little, which is why I have been going there for the last few weeks. This morning, an elderly lady brought her young daughter for therapy. Her second daughter joined the family a little later as she came in with her 3 year old, fairly active and energetic son. They seemed like a happy family, very talkative and supportive of each other. The boy ran around the room fascinated by the different equipment, trying to mimic the movements of his young aunt undergoing therapy for her ankle.
The therapy session coming to an end , the Grandma naturally thinking ahead of breakfast offered the choice between McDonald’s and Burger King to the family.
“I don’t care”, chimed in the two daughters casually, indicating either would be just fine.
Well, at least these consumers don’t find any difference between the two brands I thought. The food is just about the same, the price and service quite comparable and equally appealing to them. So much for the millions of advertising dollars spent by the two building their brand equity!
Just like paper or plastic at the grocery store, it doesn’t really matter!
The real problem, of course, is that the young boy doesn’t have a choice in this matter. Both of these options put him in a lose-lose situation over the long run. He has no way of knowing if there is another alternative for him. Even if he does not grow up to be overweight or obese, which I sincerely hope turns out to be the case for him, doesn’t he deserve a third option of breakfast at home?
I know it is not a good idea to judge too soon, and there is nothing wrong in going to McDonald’s or Burger King once in a while on a weekend. Still, I would have loved to hear a third option.
What do you think? Aren’t our kids entitled to better options?
Please share your opinion in comments below.